Barberpoint Den Haag is a premier barbershop located in the heart of The Hague, offering classic and modern grooming services tailored for men of all ages. With a commitment to quality and style, the team at Barberpoint wanted a sleek, functional, and responsive website that reflected their brand’s sophistication while being user-friendly for clients to book appointments, view services, and learn more about their offerings.
Fresh New Logo, Same Essence!
Barberpoint’s original logo was iconic with a great idea, it just needed a fresh twist to make it as stylish and unforgettable as their cuts. We took their existing logo and gave it a full transformation—keeping the core elements that loyal clients recognised, while refining the fonts and elements to create a modern, streamlined look.
The result? A sleek, powerful emblem that feels right at home in the digital and real world, perfectly reflecting Barberpoint’s vibe. This new logo isn’t just an update; it’s a declaration of quality and style, designed to catch eyes and leave a lasting impression.
Bespoke Web Design: Styled to Perfection
Every element of Barberpoint’s site was meticulously crafted to capture the feel of stepping into their shop: warm, inviting, and infused with style. No off-the-shelf templates here—just a one-of-a-kind design that immediately makes you feel the premium quality Barberpoint is known for.
From the bold, immersive hero images to the carefully arranged service descriptions, each page was built to flow like a conversation, naturally guiding clients to exactly what they’re looking for. It’s not just a website; it’s a digital experience that invites clients to stay, explore, and book.
Responsive Design:
Looking Sharp on Every Screen
Barberpoint’s clients live busy lives, so their website had to be as flexible and mobile as they are. We developed a fully responsive design that looks and feels perfect on any device, making it easy for clients to explore services and book appointments whether they’re on the go or at home.
No pinching, no zooming, no cut-off text—just a seamless, beautifully formatted experience that’s as polished as Barberpoint’s signature fades.
On-Point Photography:
Bringing the Experience to Life
We wanted to do more than just show Barberpoint’s space; we wanted to capture its soul. Through a custom photoshoot, we transformed their physical ambiance into striking visuals—crisp shots that showcase every detail, from the artistry of their cuts to the rich textures of their shop.
These aren’t just photos; they’re a sneak peek into the Barberpoint experience. With warm lighting, sharp lines, and inviting compositions, every image pulls the viewer in, making them feel like they’re right there, ready for their next appointment.
Engaging, Bilingual Copywriting:
Words That Speak to Every Client
To capture Barberpoint’s essence and extend it to a diverse audience, we developed copy that’s just as sharp as the barbers themselves. Whether in Dutch or English, each word was chosen to speak directly to their clients, inviting them to be part of the Barberpoint experience.
We didn’t just write about services—we crafted stories that build a connection, echoing Barberpoint’s warmth and professionalism. It’s the language of style, written to make every client feel seen, valued, and ready to book.
Booking Integration: Click. Book. Done.
We integrated a booking system that lets clients schedule appointments in a few clicks, taking them from “thinking about it” to “booked” in a heartbeat. It’s intuitive, and it’s perfectly synced with Barberpoint’s schedule. Now, clients can skip the phone call and book with confidence—no hassle, no waiting, just pure convenience.
Since our partnership with Barber point not only has there been a boost in their online bookings, but together we have managed to elevate the brand, positioning them as the choice for grooming in The Hague. From the sleek logo to the powerful photos and effortless booking, every element works together to make Barberpoint’s online presence as exceptional as their in-shop experience.
It’s more than a site—it’s a tool that drives action and builds loyalty.
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